![]() ![]() It will also help in the design of the flyer. These questions will help you design a flyer that speaks to your target audience, and will improve its chances of getting the desired action from its readers. Who’s going to be reading it? What age are they? What do they like? How do they talk? What needs and wants they share? Next, you need to know who the flyer’s for. Who’s the Flyer For? Free-Photos / Pixabay Make sure they can see that – the clearer, the better. Should they call you? Sign up for a class? Visit your store? You want to make sure that readers can easily figure out the purpose of the flyer, and then make it as easy as possible for them to know what to do next. In every case though, a flyer needs to have a clearly defined purpose in order to work, and that purpose should be easily identifiable in either the design or the copy (preferably both). Some companies even distribute flyers to help bring back old customers that haven’t been very active lately. Is the flyer meant to bring new leads to your store? To incite prospective customers to call you and ask for more information? Or maybe to create curiosity and interest in your brand, and help spread awareness? What’s Your Marketing Strategy? How Does the Flyer Fit in It?įlyers are just another tool in your overall marketing strategy.įor a flyer to work, it needs to be designed with the overall plan in mind, and not as a standalone piece of marketing. These questions are vital for your flyer to be a success, and get you the great results you’re hoping for.īecause the planning stage is so important, it pays to delve a bit deeper into each of these questions and how they can help you get closer to your end-goal: making your flyer as effective as possible. In which way? By hand? Posted on walls? Mail?.Where is it going to be distributed? A school? Mall? Library?.What reaction should the flyer achieve in them?.What kind of people are going to read the flyer?.You need to know what role your flyer will play in your overall marketing strategy before you move into the design phase. You can’t get anywhere if you don’t know where you’re going, and this is especially true when it comes to marketing. Step #1: Planning an Effective Flyer Monfocus / PixabayĪs with any kind of marketing material, before you even think about a design, you need to have a solid plan backing your decisions. Let’s take a look at the first (and arguably most important) step: Planning. We can divide the process of creating a flyer in 4 easy steps: Planning, Designing, Printing and Distributing. Not just the process of making a flyer, but how to make one that gets you the results that you want. That’s what we’re going to teach you here. Otherwise, they would’ve drawn your attention and gotten a response out of you. ![]() Those flyers were likely not very well-planned, or if they were, they weren’t exactly made for you as a target market. I mean, I’m sure you’ve received plenty of flyers that you’ve barely glanced at, tucked away somewhere, and then discarded without giving them a second thought.
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